**Cue the glitter tears**

Branding for a conceptual album and world tour for Tate McRae. Focusing on the singer's modern pop style and emotional storytelling, a unique brand identity, visuals, and a music video concept were crafted.

  • Logo Design

  • Branding

  • Art direction

  • Video conceptualization

EMOTIONAL ECHOES

AlbumCover2.jpg
LargeAlbumcover1.png
Mockup1.png
Albumcover1alt.png
TateIphone_mockup.png
Billboard2.png
AlbumCover2_Mockup.png

THE CONCEPT

Emotionless Echoes was created to showcase a fresh direction for Tate McRae, blending her softer side with her fierce energy. Inspired by her past work and unique style, this album aims to evoke a powerful emotional response, marking a bold "comeback era" for Tate.

Previous

CUSTOM CLEATS
Next

TRIBE VOLLEYBALL